The Group Discussion was organized for MBA Part-II students under the subject Contemporary Issues in Marketing. The selected topic, "How Social Media Influences Consumer Buying Behaviour", provided students with an opportunity to discuss one of the most significant trends in modern marketing. Students actively participated in the discussion by sharing their views on the role of social media platforms such as Instagram, Facebook, YouTube, X, and LinkedIn in shaping consumer preferences and purchase decisions. Various aspects such as influencer marketing, online reviews, digital advertisements, brand engagement, customer feedback, and personalized marketing were discussed in detail.
