MBA Department Conducts Case Study Session on Contemporary Issues in Marketing
The MBA Department organized a Case Study Session for MBA Part-II students under the subject Contemporary Issues in Marketing. The session was conducted by Dr. T. S. Zari, I/C Director, MBA Department, with the objective of enhancing students’ understanding of current marketing challenges and business practices. During the session, students analyzed a marketing case study based on contemporary market issues and business scenarios. They identified key problems, discussed alternative solutions, and applied marketing concepts and strategic approaches to recommend suitable actions. The activity encouraged active participation, critical thinking, and collaborative learning among students. The session provided valuable insights into consumer behavior, digital marketing trends, competitive business challenges, and changing market dynamics. Students demonstrated strong analytical and problem-solving abilities while engaging in meaningful discussions. Overall, the activity proved to be an enriching learning experience, helping students bridge the gap between theory and practice and strengthening their managerial and decision-making skills.
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