Blog Post

Decoding Ad Appeals: A Video-Based Exploration
The MBA Department of Deshbhakta Ratnappa Kumbhar College of Commerce, Kolhapur successfully organized a video-based activity titled “Decoding Ad Appeals: A Video-Based Exploration” on Friday, 21 August 2026 at 11:30 a.m. for MBA Part II students under Marketing Management Paper-I – Advertising and Sales Management. The activity was introduced and conducted by Dr. Tahir Zari, I/C Director (M.B.A .Department) Various advertisements were shown to students, followed by an interactive discussion on their creative strategies, advertising appeals, messages, and effectiveness. Dr. Tahir Zari effectively explained key concepts such as the role and importance of advertising, 5 M’s of Advertising, types of advertising, and setting of advertising objectives, using real-life advertisements as examples. Students actively expressed their opinions and observations, which helped them, connect theoretical concepts with practical advertising practices. The activity provided students with valuable theoretical as well as practical exposure and enhanced their analytical, critical thinking, communication, and advertising evaluation skills. The session was highly interactive and effective in making the learning process practical and engaging.